Case Study:
Blue Bee
Dog Grooming Services

The Scope

Jacqueline Robinson, owner of Blue-Bee Dog Grooming Services, wanted to expand her business by improving her online presence. Based in Borough Park, Redcar, her grooming services focus on affordable, stress-free care tailored to each dog’s needs. 

However, without a strong digital presence, she struggled to reach new customers and communicate what made her business unique. To establish a professional and engaging online presence, Jacqueline needed a bespoke website to promote her services and sell merchandise, alongside a strategy for social media marketing.

The Problem

Before working with us, Blue-Bee Dog Grooming Services faced several challenges. Without a website, potential customers had no easy way to browse services, make bookings, or purchase merchandise online. Jacqueline knew her business’s key selling points—affordable, non-distressing grooming techniques—but found it difficult to communicate them online effectively. 

The lack of engaging social media content made it hard to stand out and attract new pet owners looking for gentle, professional dog grooming. Blue-Bee Dog Grooming Services wasn’t reaching its full potential without the right tools and digital strategies.

The Solution

Through the Digital Transformation Programme, we worked closely with Jacqueline to develop a custom eCommerce website tailored to her business needs. The website was designed to showcase her full range of grooming services, provide an easy way for customers to book appointments, feature an online store where she could sell dog-related merchandise, and reflect her brand identity in a professional and welcoming way.

We also provided marketing support to complement the website, creating branded social media designs highlighting Jacqueline’s key selling points. These visuals helped communicate her unique approach—gentle, stress-free grooming at an affordable price—allowing her to better engage with her audience and grow her customer base.

The Outcome

Blue-Bee Dog Grooming Services has transformed its online visibility with a professional website and strong social media presence. Jacqueline can now confidently market her services, making it easier for potential customers to discover and connect with her business. 

The website has provided a seamless booking experience, while the branded social media content has helped attract new dog owners. By embracing digital transformation, Jacqueline has positioned Blue-Bee Dog Grooming Services as a trusted choice for dog owners in Redcar and beyond, ensuring continued business growth and customer satisfaction.

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.