Case Study:
Carl Harris
Brick Safety Systems

The Scope

Carl Harris, Managing Director of Harris Brick Safety Systems and inventor of The Brick Bud, approached us with a challenge. His revolutionary product was solving a critical issue in the construction industry—preventing walls from collapsing due to high winds—but his marketing lacked the impact needed to engage his target audience.

With only still images and written testimonials, Carl struggled to effectively demonstrate the power of The Brick Bud to potential clients. He needed dynamic, high-quality content to showcase the product in action and highlight its value to the construction sector.

The Problem

The construction industry loses more than 35 million bricks annually due to collapsing walls, costing time, money, and safety risks. The Brick Bud is the only tried-and-tested solution to prevent these incidents, yet without engaging content, its message wasn’t reaching the right people.

Carl needed more than just a product description—he needed a way to visually communicate its effectiveness, showcase real-world testimonials, and bring credibility to his brand. Additionally, his outdated software and technology limited his ability to market and grow the business.

The Solution

We stepped in to transform Carl’s marketing approach. Our team provided professional videography and photography, capturing live footage of The Brick Bud in action. This included an in-depth interview with a Regional Health & Safety Director from a major homebuilder, adding a layer of industry authority to the content.

We also helped Carl modernise his digital infrastructure by advising on new laptops and software upgrades, ensuring that Harris Brick Safety Systems had the right tools to present its innovative solution effectively.

The Outcome

The impact of these changes was immediate. Carl could captivate his target audience like never before with the new video content. The live footage was integrated into client presentations, making demonstrating the benefits of The Brick Bud easier. As a result, the business has seen significant growth, gaining new clients and solidifying its position in the industry.

Not only has the video been well received by clients, but it has also been incorporated into Harris Brick Safety Systems’ official client pack—alongside temporary works designs and health & safety reports—providing a comprehensive and professional package for construction companies.

Through our support, Carl now has a robust digital presence that reflects the innovation and reliability of The Brick Bud, helping him drive industry-wide change and protect construction sites across the UK.

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.