Case Study
IHI Insulation &
Heating Installation

The Scope

IHI Insulation & Heating Installation, a company specialising in insulation and heating solutions, aimed to enhance its digital marketing presence and engage a wider audience through effective video marketing. The goal was to demonstrate the value and efficiency of their services while building trust with potential customers in a competitive market.

The Problem

While IHI provided quality insulation and heating services, they faced challenges in reaching new clients and showcasing their expertise. Their online presence lacked the visual and informational appeal necessary to stand out in a saturated industry.

Without a focused video marketing strategy, they struggled to effectively showcase their work and benefits, which limited their ability to convert potential leads into clients.

The Solution

To address IHI’s needs, we provided a dual approach with both video and regular marketing support. For the video strategy, we created high-quality, informative videos showcasing IHI’s insulation and heating installation services, demonstrating the team’s expertise and attention to detail.

The videos served to educate viewers on the benefits of quality insulation and efficient heating, helping potential clients understand the value IHI could bring to their homes. We implemented marketing support alongside the video content, including social media management, targeted advertising, and content creation, to keep IHI’s online presence active and engaging.

This combination of video and ongoing marketing efforts allowed IHI to build a consistent and appealing brand image, making it easier for potential customers to discover and trust their services.

The Outcome

With the implementation of this video marketing strategy, IHI Insulation & Heating Installation saw significant improvements in both their online engagement and customer inquiries.

The video content enhanced the company’s credibility and helped attract more leads by giving customers a clear view of its offerings. The increased engagement on social media and website visits led to a noticeable boost in conversions, positioning IHI as a trusted provider in the insulation and heating industry

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.