Case Study:
Mark Lloyd
Jewellery

The Scope

Mark Lloyd, owner of Mark Lloyd Jewellery, a bespoke goldsmith based in Hartlepool, approached Like Us to enhance his marketing strategy and drive product sales. 

The goal was to leverage video content to highlight the unique craftsmanship and artistry behind the brand’s offerings while increasing customer engagement and foot traffic to the shop.

The Problem

Mark Lloyd Jewellery faced challenges in effectively showcasing the intricate processes and unique value behind its handcrafted pieces. The brand needed a dynamic way to connect with customers and convey the artistry and story behind the jewellery, ultimately driving interest and sales in a competitive market.

The Solution

Like Us developed a targeted marketing strategy centred around high-quality video content. The videos highlighted a behind-the-scenes look at the jewellery-making process showcases a pendant’s creation, in-depth explanations by Mark Lloyd detailing his products’ inspiration, craftsmanship, and design, as well as a glimpse into the shop environment, emphasising its welcoming atmosphere and bespoke services.

These videos were distributed strategically across digital platforms, helping to engage a broader audience and connect with potential customers.

The Outcome

The video campaign successfully increased sales, with customers citing the videos as a key influence in their purchase decisions. It enhanced brand visibility and customer engagement, driving more traffic to the shop and website. 

This collaborative effort demonstrated the power of storytelling and video marketing, helping Mark Lloyd Jewellery not only meet but exceed its sales and branding goals.

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.