Case Study:
People's Education

The Scope

People’s Education, an education solutions provider based in Darlington, sought to improve its online presence and marketing efforts to connect with educators and institutions better.

The company wanted a clear and effective marketing strategy, improved search engine visibility, and high-quality video content to communicate its services. They also sought to upskill through marketing workshops to support their internal team’s long-term success.

The Problem

People’s Education faced challenges in reaching a broader audience and communicating the value of its educational solutions. Their marketing strategy lacked focus, resulting in low website traffic and online engagement.

They also struggled with SEO (Search Website Optimisation), making it difficult for potential clients to find it online. Additionally, its internal team lacked marketing expertise and needed guidance in setting up and managing effective campaigns.

The Solution

The Like Us marketing team worked closely with People’s Education to deliver a comprehensive solution that included:

Marketing Strategy: We developed a clear, actionable marketing plan aligned with the company’s goals. This included audience targeting, messaging, and campaign development to help People’s Education engage with potential clients effectively.

Video Content: We created engaging and informative content to enhance brand communication and reach and showcase People’s Education’s unique services.

SEO Support: Our SEO specialists optimised their website content, improving their ranking on search engines. This increased their online visibility and drove more organic traffic to the site.

Workshops: We facilitated tailored marketing workshops to equip the People’s Education team with the skills to manage ongoing marketing efforts, from content creation to SEO best practices.

The Outcome

The new marketing strategy and compelling video content resulted in increased brand awareness and client engagement for People’s Education. The SEO improvements helped boost website traffic and improve search engine rankings, making it easier for potential customers to find the business online.

The workshops empowered the internal team, enabling them to continue building on the strategies we implemented, fostering long-term growth and sustainability in their marketing efforts.

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.