Case Study:
Rosalind's Larder

The Scope

Rosalind’s Larder, based in Middlesbrough, is known for its luxurious artisan preserves and home-baked goods with an authentic Italian and Turkish twist. From chutneys and marmalades to biscuits and bespoke hampers, Rosalind’s products are crafted with passion and unique flavour combinations. To grow her brand in Teesside, Rosalind needed a more substantial online presence that would reflect the quality and authenticity of her offerings.

The Problem

Although Rosalind’s Larder had a loyal local following, the business lacked engaging online content that showcased the personality behind the brand and the artistry behind the products. Without dynamic visual storytelling, Rosalind’s Larder struggled to connect with a broader audience and differentiate itself in the competitive artisan food market.

The Solution

Like Us collaborated with Rosalind’s Larder to produce a series of professional videos to highlight the heart and soul of the brand. These videos included engaging “talking heads” segments featuring Rosalind, sharing her story, her passion for artisan preserves and the inspiration behind her recipes. The videos captured the craft and care that goes into every jar, biscuit, and hamper.

The videos were tailored to showcase the business in an approachable yet sophisticated way, creating content Rosalind could use across social media platforms and her website.

The Outcome

The video series gave Rosalind’s Larder a polished and personable online presence, helping the brand connect more deeply with customers in Teesside and beyond. By showcasing Rosalind’s passion and expertise, the videos built trust and authenticity, increasing engagement and driving interest in her unique range of products.

Rosalind’s Larder is now better equipped to reach new customers and share her story with a broader audience. Thanks to the digital transformation programme, Rosalind’s Larder can present itself as a leader in the artisan food market, solidifying its place in the hearts (and kitchens) of the Teesside community.

Interesting Things

This project is delivered on behalf of Tees Valley Mayor and Combined Authority and is funded by the UK Government through the UK Shared Prosperity Fund.